Sunday, February 20

Inappropriate Advertising

I read something somewhere last week where lawmakers were trying to curtail drug advertising on television on TV, especially for Erectile Dysfunction. The advertisers said that they only advertised where children were not likely to be watching. Bullshit.

First advertisement after the opening musical ceremoney on the Daytona 500 broadcast was for Levitra. Featuring a woman talking about how Levitra gives her husband, firmer, longer lasting erections. This is not appropriate for a show that is supposed to be for families. I'm fortunate that my kid is only 14 months old, and only interested in the pretty colored cars going by on the screen.

And yes, I'm aware that at least one car, Mark Martin's, is sponsored by Viagra, the sticker says Viagra, not much else. It's not refered to the "Firmer Erection Mobile", or the "Hard Charger". Nor does the advertising from Viagra use the word erection, fuller or firmer.

So, is NASCAR really family entertianment or is it just for old guys with limp dicks?

UPDATE:
Got a canned answer from the makers of Levitra when I sent them a complaint:

Thank you for your inquiry about Levitra® (vardenafil HCl), the co-marketed product from Schering-Plough Corporation and GlaxoSmithKline, manufactured by Bayer HealthCare Pharmaceuticals.

Our Levitra advertisements are intended to provide men over the age of 40, who suffer from erectile dysfunction (ED) with the information and encouragement they need to talk with their doctors about Levitra. These ads will run on programs intended for this audience, including network news programs, sporting events, and certain prime time programming. ED is an important and sensitive health issue affecting more than 30 million American men. Our advertising policies are continually under review, as are all our business practices, to ensure they are filling a patient or business need and to ensure their propriety. We value hearing from individuals like yourself, and your views will be taken into consideration as we plan future advertising placements.

A copy of the prescribing information for this product is available at http://www.univgraph.com/bayer/inserts/levitra.pdf. It is available for review and discussion with an appropriate healthcare provider. Please note that the information provided in or with this correspondence is not intended as a substitute for the advice and counsel of a physician or other healthcare provider. Patient care is individualized and a physician or healthcare provider can best discuss concerns and answer any questions about symptoms, conditions, and treatment. We appreciate the opportunity to serve you. If you have further questions concerning GlaxoSmithKline or our products, please contact our Customer Response Center at 1-888-825-5249 during our normal business hours, Monday through Friday 8:00 A.M. to 8:00 P.M. (Eastern Time). Sincerely, Joel Customer Response Representative Customer Response Center

Nice to see they took them time to read and care aobut my message...

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